Mission and values
Why we exist and how we decide
Values only matter if you can check them against real decisions: who we say no to, what we don't promise, and what we show even when it doesn't flatter us.
Let's talk about your projectMission
Helping brands with something to defend find their place in a search ecosystem that is no longer just Google: search engines, platforms and AI models.
Vision
Turning visibility from a bet into a decision: with first-party data, senior judgement and a way of working you can audit.
Purpose
Raising the level of the conversation about search: we publish what we learn, we teach and we test hypotheses in public.
Our values
Judgement before deliverables
One well-argued decision beats a two-hundred-page report. We also explain what we ruled out, and why.
Human first, AI assisted
AI takes us further in analysis; it doesn't write for us. What we hand over is signed by someone who can defend it.
We say what isn't working
If your problem isn't solved by SEO, we'll say so even if it takes us out of the budget.
Few projects at a time
We work with a limited number of brands so you always deal with whoever made the decision, not a management layer.
Inside your house
Your tickets, your releases, your QA. We don't build a parallel process nobody maintains once we leave.
First-party data
When there's no reliable public evidence, we generate it ourselves. That's what The Hubble is for.
How it shows day to day
The person you talk to is the person doing the work. No junior executing what a senior signed off, no reports nobody reads.
Concrete commitments
- We'll tell you if your problem isn't an SEO problem.
- Every recommendation comes with the data behind it.
- We don't guarantee rankings or traffic volume.
- If a project isn't a fit for us, we refer it on.
Are we a fit?
The quickest way to find out is to tell us the problem.