First-party data study
What gets looked at and what gets clicked in the SERP
An eye-tracking study on the gap between attention and action across the elements of the results page.
The Hubble
What we publish
The Hubble
Our research lab: first-party data studies on how people look, click and cite. Eye tracking, SERP monitoring and generative answer analysis.
First-party data study
A year of SERPs in a seasonal sector
Continuous monitoring of SERP features in a category that concentrates its demand in six weeks.
The Hubble
What we write about, we do
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