Laika · strategic & SEO consulting

What we do

We group services by function, not contract size: the ones that get you seen, the ones that get you cited, and the ones that help you decide with judgement.

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Get seen

Showing up where people actually search: Google, yes, and also TikTok's search box, Amazon's, the app store and ChatGPT's answer.

Search engine SEO

SEO audit and consulting

Senior SEO strategy: first we find what's holding the site back, then we define the action plan and the KPIs to iterate with.

Search engine SEO

Technical SEO

Work on the layer that decides whether your site can be crawled, rendered and indexed: performance, JavaScript, URL architecture and crawl budget.

Search engine SEO

SEO migrations

Support through a platform, domain, language or architecture change so that accumulated visibility survives launch.

Search engine SEO

Local SEO

Location-based visibility for businesses with physical presence: local page networks, business profiles and proximity signals.

Search engine SEO

International SEO

Multi-country, multi-language strategy: which markets deserve their own content, how to declare it with hreflang and how to stop them cannibalising each other.

Platform SEO

Amazon and marketplace SEO

Catalogue, content and internal relevance optimisation to win position in a marketplace's own search engine, which plays by its own rules.

Platform SEO

YouTube SEO

Video demand work: what people search inside YouTube, how to package it so it gets chosen, and what the algorithm actually measures.

Platform SEO

TikTok SEO

Optimisation for TikTok's internal search, already the front door for many consumer categories.

Platform SEO

Pinterest SEO

Visual discovery for inspiration-led categories, where search happens months before purchase.

Platform SEO

ASO: app store visibility

Listing and conversion optimisation on the App Store and Google Play, two search engines with different rules.

Platform SEO

TripAdvisor SEO

Relevance and reputation on Booking, TripAdvisor and aggregators where the booking is decided before reaching your site.

AI visibility / GEO

GEO audit and consulting

An AI assistant visibility audit: what they say about your brand today, why they say it and what to change so they say something else.

AI visibility / GEO

GEO: AI Overviews visibility

Work to appear and be cited in Google's generative answers, and to understand what happens to clicks when they show up.

AI visibility / GEO

GEO: Visibility in ChatGPT

Brand presence in ChatGPT's answers and recommendations, built as much off your site as on it.

AI visibility / GEO

GEO: Gemini visibility

Presence in Google's generative ecosystem, where grounding leans on the index and on entity signals.

AI visibility / GEO

GEO: Perplexity visibility

Optimisation for the engine that cites explicitly: freshness, structure and being a recognisable source all count.

Search engine SEO

SEO & SEM synergy

Paid search planned alongside organic to cover visibility gaps and stop paying for what you already have.

Not sure where to start?

Tell us the problem and we'll tell you what it would take.