Grow an ecommerce
Big catalogue, out-of-control facets and categories that don't rank for the demand that exists.
What if SEO isn't just SEO?
Find your place.
SEO and AI visibility consulting. So people find you on Google, on the platforms where they actually search and inside the answers given by ChatGPT, Gemini or Perplexity.
+15
years positioning brands
+200
projects
19
industries
6
CMS and platforms
They have trusted Laika
CAPABILITIES
Four fronts, one judgement.
Three channel disciplines and one for judgement that decides where the bet should go.
SOLUTIONS
Start with the problem you have today.
Each challenge brings together the work needed, in the order it is needed.
WHY LAIKA
Who will run your project.
MJ leads strategy. The work is carried by a team with names, specialities and judgement of their own.
Look before acting
First we understand what is really happening in your project. Then we decide. Never the other way round.
We decide, you execute
We do not touch your site. We give you judgement, priorities and the reason behind each decision so your team can take it into product.
We tell you the truth
If something is not worth it, or we are not the right fit, we say so clearly and you save months of useless work.
MJ Cachón Yáñez
Founder and strategy director
Miguel Díaz
Head of SEO
Nekane Abuelo Berruezo
SEO consultant
Enrique Hidalgo
Technical SEO / GEO Freelance
Alejandra María Valles Osorio
SEO consultant
Irene Blanco
Communications and Digital PR
SAMPLE PORTRAIT
Marta Sutil Corchete
SEO consultant
Roberto Vega
SEO and CRO consultant
INDUSTRIES AND TECHNOLOGIES
Where and on what we work.
From banking to costumes. The same judgement works in opposite worlds, which is how we know it transfers.
See all industries
FREQUENTLY ASKED QUESTIONS
What people usually ask us.
Do you work with our current agency or replace it?
We can work alongside them. We often join as independent senior judgement, set priorities and clarify each team's responsibility. If we see the model is not working, we say so too.
How long before the work makes a difference?
It depends on the starting point and how quickly your team can apply the decisions. Some technical improvements show in weeks. Architecture, authority or market changes usually take months.
Does this also help us appear in ChatGPT?
Yes, when the problem is how AI assistants crawl, understand and cite you. First we measure what they say today and which sources they use. Then we decide what deserves to change.
How do you measure whether it worked?
We agree upfront which signal matters: organic revenue, captured demand, useful indexed pages, mentions or presence in answers. If we cannot connect the change to the business, we do not sell it to you as a success.
What size of project do you work with?
With projects where a visibility decision has real impact and there is a team able to execute it. That may be a large platform or a smaller company facing a migration, a drop or a difficult decision.
STUDIES AND ARTICLES
We publish what we learn while working.
Studies with our own data and articles we have been arguing over with SEO, product and business teams for years.
OWN STUDY01
Google Updates Report: what Google updates have changed year after year
OWN STUDY02
How AI Overviews has hit media traffic in Spain
STRATEGY03
Strategic SEO: from problem to solution
OWN STUDY04
Survey on search habits in Spain in 2025
TECHNICAL SEO05
Information architecture: the foundations of SEO
ECOMMERCE06
SEO for ecommerce: the essentials
Tell us what you want to achieve.
Tell us where you are. We will look at it and tell you what it would take, how much work is involved and whether we are the right fit to do it.