Laika · strategic & SEO consulting
ES

Media

Interviews, conversations and quotes

An index of what we've said outside this site: interviews, podcasts, signed pieces in other people's media, statements backed by first-party data and teaching. No bought press releases.

Every appearance

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What we can discuss with data in hand

Each topic has our own research behind it. If you ask about something that isn't here, we'll tell you who does know.

01

Visibility in AI assistants

Which sources get cited and why, with our own fan-out study.

02

AI Overviews and publishers

Our own study on the impact on Spanish outlets.

03

Migrations and traffic drops

Repeated patterns in migrations and in search updates.

04

Large catalogues and technical SEO

Indexation, facets and decisions that hit the business.

Are you a journalist or editor?

We give quotes and first-party data on search, generative AI and user behaviour. Write to us with the topic, the format and your deadline.

Contact
  • We reply within 48 hours at most, and if we can't make your deadline we say so.
  • We give the figure with its sample and its maths, and if it can't be defended, it doesn't get published.
  • We talk about what we've done, not about what we've read.
  • If the topic involves a client, we need their permission before saying anything.

Let's talk about your project

If you got here from an interview or an article and want to apply it to your case, that's the easy conversation.

Let's talk about your project