Article · 8 min
SEO left the search engine
Five years ago we asked whether SEO was just SEO. Today any user searching on TikTok and asking ChatGPT answers that.
MJ Cachón
What we publish
Blog
Articles on SEO, AI visibility and technical decisions, written from projects we've actually worked on. No recycled news round-ups: if there's no first-hand experience behind it, it doesn't get published.
Article · 6 min
The accumulation process in SEO
Why visibility compounds like interest, and what that means for planning without result anxiety.
MJ Cachón
Article · 9 min
Facets that shouldn't exist
A method to decide which filter combinations deserve an indexable URL and which only cost crawl budget.
Miguel Díaz
What we write about, we do
If something you read here looks like your problem, let's talk about your project.