Founder and strategy director
MJ Cachón Yáñez
She has spent eighteen years in search: she started in 2008, went freelance in 2013 and has not stopped positioning projects or explaining it in classrooms and on stage since. She leads Laika's strategy and the judgement behind what we do and don't do. And when there is no reliable public data, she builds it herself: much of the tooling the team uses she has programmed.
Book a callBackground
- Eighteen years of SEO in banking, retail, fashion, luxury, travel, media and B2B. Freelance since 2013, leading Laika since 2021
- Operations Director for SISTRIX in Spain between 2019 and 2020, and responsible for its weekly seminars in Madrid since 2017
- SEO teacher since 2012 at KSchool, Cesma, IED, AulaCMi and Webpositer Academy, where she coordinates the Madrid SEO Master's
- Master's in Statistics and Data Science with R, master's in Business Intelligence, degree in Business Administration and Management, Master's in Neuromarketing
- Regular speaker at industry conferences such as SEonthebeach, SEO Plus, Raiola's RMC, Viña SEO, Sherpa Day, etc.
The rest of the team
- Miguel Díaz
Head of SEO
- Nekane Abuelo Berruezo
SEO consultant
- Enrique Hidalgo
Technical SEO / GEO Freelance
- Alejandra María Valles Osorio
SEO consultant
- Irene Blanco
Communications and Digital PR
- Marta Sutil Corchete
SEO consultant
- Roberto Vega
SEO and CRO consultant
Talk to MJ
Tell us what you're dealing with and we'll look at it before proposing anything.