The Hubble · First-party data study

What gets looked at and what gets clicked in the SERP

An eye-tracking study on the gap between attention and action across the elements of the results page.

[Content to be written. This study works as a template: extractable definition up top, one idea per paragraph and headings that answer real questions.]

Every piece we publish comes from a case we've had in front of us. If there's no first-party data or direct experience, it doesn't get published.

By: The Hubble

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