Article · 8 min
SEO left the search engine
Five years ago we asked whether SEO was just SEO. Today any user searching on TikTok and asking ChatGPT answers that.
Resources
Everything we publish
Resources brings together the blog, The Hubble research and the media where we appear. If there's no first-hand experience behind it, it doesn't get published.
Three places to find us
3 entries
Blog
Articles on technical SEO, architecture, migrations and AI engine visibility, written by the people doing the work.
2 entries
The Hubble
Our lab: SERP eye tracking, results monitoring and citation analysis in generative answers.
4 entries
Media
Where we're featured: specialist media publications and teaching.
Latest
Article · 6 min
The accumulation process in SEO
Why visibility compounds like interest, and what that means for planning without result anxiety.
Article · 9 min
Facets that shouldn't exist
A method to decide which filter combinations deserve an indexable URL and which only cost crawl budget.
First-party data study
What gets looked at and what gets clicked in the SERP
An eye-tracking study on the gap between attention and action across the elements of the results page.
First-party data study
A year of SERPs in a seasonal sector
Continuous monitoring of SERP features in a category that concentrates its demand in six weeks.
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