GEO: Visibility in ChatGPT
Brand presence in ChatGPT's answers and recommendations, built as much off your site as on it.
Let's talk about your project- 5
- levers always reviewed for ChatGPT: access, understanding, entity, authority and reputation
- 10+
- years of average team experience in SEO, content and brand entity
- 48 h
- to reply, at most
Brands we've worked with
Do any of these situations sound familiar?
Almost nobody looks at ChatGPT out of curiosity. You look when a decision needs judgement and the explanations on the table don't convince you.
You don't know what ChatGPT says about you
Someone on the committee asks what ChatGPT answers about the brand and nobody in the company has a data-backed answer.
It describes you wrong
ChatGPT credits you with products you don't sell, countries you don't operate in or prices that aren't yours.
It recommends your competitor
In the conversations that decide a purchase in your category, ChatGPT names two other brands and not yours.
AI Overviews mentions you wrong
Google's generative summary cites you, but with outdated data, from a market you don't serve or for a product you no longer sell.
There's budget and no plan
The decision to invest in being in ChatGPT is made, but nobody has ordered where to start or with what criteria.
You have a proposal and doubts
Someone has offered you ChatGPT visibility built on llm.txt and promises of appearing, and you want an independent second opinion before signing.
Traffic drops while answers rise
Impressions hold, clicks don't, and you want to know how much of that is being resolved inside the answer.
Where does ChatGPT get what it says about you?
When what it learned isn't enough, ChatGPT searches the web and reads a handful of pages before answering: if it can't get into yours right then, you don't exist for that answer.
ChatGPT carries what it learned: an outdated description of your brand can keep repeating months after you fixed it on your site. Correcting it runs through the sources, not just your homepage.
- Where the answer shows
- The chat, answers with search enabled, recommendations inside a buying conversation and whatever gets cited as a source at the end.
- Which sources weigh
- Media, comparison pieces, category listings, forums and communities, and brand pages that answer without padding.
- Which agents must get through
- GPTBot, OAI-SearchBot, ChatGPT-User
- How it's measured
- Sampling of real buying conversations, with and without search enabled, to separate what it knows from memory from what it reads live.
Four fronts we always review
The weight of each front changes with your category and how mature your SEO is, but none is left out: the reason you don't show up is usually in the one nobody looks at.
Access for ChatGPT
So GPTBot, OAI-SearchBot, ChatGPT-User can reach, read and retrieve your content without stopping halfway.
See the detail
- Review of GPTBot, OAI-SearchBot, ChatGPT-User blocks in robots, WAF, CDN and bot rules
- Comparison between served HTML and final rendered content
- Log-based record of those agents' visits when access exists
- Latency, errors and responses that return empty content
Citable content
So ChatGPT can cite you without having to interpret: clear data, self-contained statements and pages that answer.
See the detail
- Audit of the pages that should be sources in your category
- Structural rewriting: answer first, context after
- Concrete, verifiable data where there's marketing language today
- Coverage of the real questions people ask ChatGPT before buying
Entity and consensus
So it's clear who you are, what you do and where you operate, and every source ChatGPT reads says the same thing.
See the detail
- Brand record: name, category, scope and proposition, unambiguous
- Structured data for organisation, product and authorship
- Consistency across site, profiles, directories and encyclopaedias
- Correcting what ChatGPT repeats wrongly about the brand
The sources ChatGPT consults
So the sources the answer leans on include you and describe you the way you want to be described.
See the detail
- Map of the sources ChatGPT cites in your category today
- Presence in comparisons, listings, forums and reference media
- Reviews and opinions: what gets repeated and what ends up in the answer
- Priority on where it's worth being and where it isn't
What ChatGPT really searches for
When someone asks about your brand, ChatGPT doesn't just search for your brand
It fires searches the user never sees, and uses them to decide which sources make it into the answer.
In-house study by MJ Cachón · GPT-5.5, August 2026 · 189 brand prompts
Read the full study- 69,8%
of searches go to open Google: your traditional SEO is still the foundation.
- 30,2%
use "site:" on a domain. If your site does not answer, a third party answers for you.
- 23,8%
look for exact phrases in quotes. Claims and figures become facts you must hold up.
Three projects, one model, one moment: these are patterns, not a market sample.
Who works on your project?
Senior profiles who have worked access, content and brand entity for years, not a team assembled last week to sell AI.
Why Laika?
Because we name the problem before selling the solution.
ChatGPT visibility is sold with a lot of promises. We deliver a dated record, a specific cause and a plan your team can execute.
Senior SEO, not a trend
What moves an ChatGPT answer is access, structure, entity and sources. We've worked on that for years, before it was called GEO.
Measured, not guessed
Every conclusion comes from a dated record of real ChatGPT answers, repeatable over time.
Honest about what isn't known
OpenAI publishes no visibility console and guarantees no appearance. We say what can be asserted, what's a hypothesis and what's noise.
Genuinely prioritised
Ordered by what moves the business and by what your team can execute this quarter.
Frequently asked questions
Isn't this the same as an SEO audit?
It shares a foundation, but not a goal. An SEO audit chases rankings and clicks; this one chases being the source ChatGPT cites and making sure what it says about you is right. The questions, the measurement and much of the work change — and a lot of it happens off your site.
Can ChatGPT visibility actually be measured?
Yes. Sampling of real buying conversations, with and without search enabled, to separate what it knows from memory from what it reads live. There's no official console, but there is method: that's why everything is delivered with a date and a screenshot.
Do you guarantee I'll appear in ChatGPT?
No, and be wary of anyone who does. What can be done is create the conditions for ChatGPT to consider you, measure whether it shifts and correct. If your case has no room, we say so before starting.
Why ChatGPT and not every assistant at once?
Because each one retrieves information its own way. When what it learned isn't enough, ChatGPT searches the web and reads a handful of pages before answering: if it can't get into yours right then, you don't exist for that answer. If several matter to you, start with the one that carries most weight in your category and widen later.
How long until I see results?
The first findings and decisions land within weeks. Impact on visibility and revenue depends on your platform and your team's implementation speed: on mid-sized projects we usually talk about three to six months for solid movement.
I worked with another agency and it didn't work. Why now?
What usually fails is judgement, not effort: tasks get executed without deciding what matters. Before proposing anything we review your data, and if the problem isn't visibility we'll tell you, even if it means not selling the project.
Let's talk about your project
Tell us your category and your domain and we'll say, with no strings, whether you need an ChatGPT diagnosis, a full audit or ongoing support.
Want to know what ChatGPT says about your brand?
We measure it with real questions from your category before proposing anything.
We look at your project before proposing anything. Reply within two working days at most.
Request an ChatGPT diagnosis