SEO audit and consulting
Senior SEO strategy: first we find what's holding the site back, then we define the action plan and the KPIs to iterate with. You can start with a diagnosis, a full audit or monthly support.
Request an initial diagnosis- +120
- audits delivered since 2016
- 10+
- years of average team experience
- 4 weeks
- from first meeting to prioritised plan
Brands whose SEO strategy we have worked on
Do any of these situations sound familiar?
Almost nobody looks for an audit or consulting for fun. You look when senior judgement is missing and the available explanations don't convince you.
You need strategic SEO support
You have a team and budget, but you lack the head that decides what is a priority and what isn't.
You need to grow and don't know where to go next
The obvious work is done. The next move isn't clear and getting it wrong costs months.
You need SEO prioritisation
SEO tasks have been waiting their turn behind other urgencies for quarters.
You need seniority
You want judgement that has seen your scenario before, not a checklist run by junior profiles.
You need to stop losing traffic
It dropped at some point and the available explanations convince nobody.
You need a second opinion
You already have a diagnosis or an agency, and you want an independent view to challenge it.
Four key areas, plus whatever your project calls for
These four are the baseline: none is left out, though the weight of each changes per project. On top of that baseline we add whichever specific types are needed: international, faceting, WPO, platforms or AI visibility.
Technical
So the site can be crawled, rendered and indexed without wasting crawl budget or hiding what matters.
See the detail
- Full crawl compared against what Google actually indexes
- Server log analysis when access is available: what gets crawled and what is ignored
- JS rendering evaluation and parity between served and final HTML
- Web performance and Core Web Vitals on real templates, not on the homepage
Includes Technical audit · Mobile audit · WPO and Core Web Vitals audit · International audit · Pre-migration audit
Semantic
So search engines understand what you are and each page answers a search intent with business behind it.
See the detail
- Demand research and intent map by category
- Architecture proposal plus URL and faceting structure
- Cannibalisation, orphan pages and content competing with itself
- Content quality against what already ranks, not against a checklist
Includes Keyword research audit · Architecture audit · Content audit
E-E-A-T
So it is clear who signs, with what experience and why you can be believed. In sensitive sectors this is decisive.
See the detail
- Sensitive content: where trust is at stake and how it is currently handled
- Authorship and writer profiles: real signals, not empty author boxes
- Structured data for entity, authorship and organisation
- Corporate pages: about, contact, policies and brand record
Includes Sensitive content and authorship audit
Popularity
So authority comes from the brand and the assets you already have, without buying links or inventing outlets.
See the detail
- Link profile: what holds, what is noise and what works against you
- Brand citations and mentions, linked and unlinked
- Optimising links you already have before chasing new ones
- An acquisition angle the comms department can actually run
Includes Brand and popularity audit
Who works on your project?
Senior consultants, each with more than ten years on large projects. Each area is reviewed by someone who has worked on it for years.
Why Laika?
Because we name the problem before selling the solution.
That's the difference between a report that gets filed and a decision your committee can defend: every recommendation arrives with its evidence, estimated impact and the effort it will cost your team.
Senior team only
Each area is reviewed by someone who has worked on it for years, with leadership involved throughout.
Evidence-based
Every finding rests on data: crawling, logs, Search Console and business.
Genuinely prioritised
Ordered by impact and by your team's real implementation effort.
Explained and supported
Live session with business and engineering, plus support while it gets executed.
Frequently asked questions
What is not part of an audit?
We don't implement in your CMS or repository, we don't write the content and we don't buy links or media. We audit, prioritise and support your team while they execute. If you need hands to implement, we say so before starting.
What do you need from us?
Search Console, analytics and, where available, server logs, plus a kick-off session with business and engineering. Nothing else: we gather the rest ourselves.
Do you hand over a PDF and disappear?
No. The audit is presented in a joint session with business and engineering, the why behind each finding is explained and questions are answered afterwards. The goal is implementation, not filing.
Do I need an audit or consulting?
If you don't know why the project isn't growing, an audit. If you already know what to do and what's missing is monthly judgement and prioritisation, consulting. Many projects start with an audit and continue as consulting on the initiatives the diagnosis surfaced.
How long until I see results?
The first findings and decisions land within weeks. Impact on visibility and revenue depends on your platform and your team's implementation speed: on mid-sized projects we usually talk about three to six months for solid movement.
I worked with another agency and it didn't work. Why now?
What usually fails is judgement, not effort: tasks get executed without deciding what matters. Before proposing anything we review your data, and if the problem isn't visibility we'll tell you, even if it means not selling the project.
Let's talk about your project
Fill this in and we'll tell you, with no strings, whether you need a one-off analysis or monthly support. We look at your project before proposing anything.
Need senior SEO judgement on your project?
Write to us and we'll look before proposing anything.
We look at your project before proposing anything. Reply within two working days at most.
Request an initial diagnosis