SEO migrations
Support through a platform, domain, language or architecture change so that accumulated visibility survives launch.
Request a proposal- 60+
- client migrations we've guided
- 15
- years migrating sites with history
- 1,2M
- URLs inventoried and mapped across migrations
- 12
- different technologies and CMS migrated
Brands that have migrated with us
Do any of these situations sound familiar?
A migration isn't just a technical change: it's the riskiest and most promising moment of the whole project. We're almost always called late.
You're going to redesign the site
You have a new design approved and nobody has yet checked what happens to URLs, architecture and the content that brings traffic today.
You're going to change technology or CMS
A platform switch changes how URLs, templates and listings are generated. That's where visibility quietly disappears.
You're going to change domain or merge several
Rebranding, brand mergers or consolidating domains and languages: all your history has to land in the right place.
You're going to restructure URLs
New taxonomy, new categories or faceting cleanup. An architecture change is a migration, even if you keep the domain.
You're going to launch and the date slips again
Migration deadlines are rarely met because too many teams are involved. You need someone holding the SEO criteria across date changes.
You're going to rescue a migration that went wrong
It already went live and visibility collapsed. Here the work is urgent diagnosis: what broke, what can be recovered and in what order.
Four risk fronts, plus whatever the change calls for
These four are always reviewed, though the weight of each depends on the type of migration: a domain switch isn't validated like a full architecture rebuild.
URLs and redirects
So every URL with history reaches its relevant destination in a single hop.
See the detail
- URL inventory with crawl, analytics, Search Console and inbound link data
- One-to-one mapping by relevance, with clear criteria for URLs without an equivalent
- Validation of chains, loops, 404s and unnecessary hops before launch
- Redirect patterns at template and parameter level
Architecture and templates
So the new structure covers more demand than the old one and can be crawled.
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- New taxonomy compared against existing search demand
- Proposal for new pages and indexable facets that don't exist today
- Internal linking and click depth in the new templates
- Review of pagination, listings and filters during development
Content and on-page signals
So nothing that makes each page rank today gets lost along the way.
See the detail
- Carry-over of titles, headings, category copy and structured data
- Detection of content that disappears in the new design and decisions on what to recover
- Canonicals, hreflang, indexability and meta tags on staging
- Content improvement opportunities taken with the change
Infrastructure and performance
So the new site performs the same or better the day it opens to crawling.
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- Server setup, status codes, robots and sitemaps
- Core Web Vitals and rendering on the new templates, not the homepage
- Proper staging blocking and controlled opening in production
- Tracking setup: analytics, Search Console and visibility tools
From where to where do we migrate?
We've migrated across twelve different platforms, in both directions: from a custom CMS to headless, Magento to Shopify, WordPress to an enterprise stack. Every technology has its traps and we already know where they are.
If your platform isn't listed, we've still seen it in audits.
- Desarrollo a medida
- Adobe Experience Manager (AEM)
- Salesforce Commerce Cloud
- SAP Commerce Cloud
- JavaScript (SSR / SSG)
- Shopify
- Magento / Adobe Commerce
- PrestaShop
- WordPress
- Drupal
- Shopware
- WooCommerce
Who works on your migration?
Senior consultants, each with more than ten years on large projects. In a migration that shows the day a fast decision is needed.
Why Laika?
Because a migration handled well doesn't just defend: it improves.
Holding visibility is the floor. With development cost already on the table, it's the best moment to extend architecture, fix content and rebuild internal linking.
We come in early, not at the end
We validate design, templates and architecture while it's built, while decisions are still possible.
One hop, no shortcuts
Every URL with history goes to its relevant destination: no chains, no loops, no generic homepage.
We tell you the truth about the date
If it's better to delay, bring forward or launch in phases, we say so beforehand, however awkward.
We're there on switch day and after
The following weeks decide the outcome: we watch crawling, indexing and redirects to fix things in time.
Frequently asked questions
When should we call you?
Before choosing the platform, not once the launch date is set. Most losses are decided during design.
How long until I see results?
The first findings and decisions land within weeks. Impact on visibility and revenue depends on your platform and your team's implementation speed: on mid-sized projects we usually talk about three to six months for solid movement.
I worked with another agency and it didn't work. Why now?
What usually fails is judgement, not effort: tasks get executed without deciding what matters. Before proposing anything we review your data, and if the problem isn't visibility we'll tell you, even if it means not selling the project.
Tell us what you're changing
With the planned date and the type of change we can already tell you when to step in. We look at your project before proposing anything.
Do you have a migration under way?
The earlier we come in, the more can still be decided.
We look at your project before proposing anything. Reply within two working days at most.
Talk to us about your migration