TikTok SEO
Optimisation for TikTok's internal search, already the front door for many consumer categories.
Let's talk about your project- 15
- years working on visibility
- +200
- projects analysed
- 48 h
- to reply, at most
Brands that have trusted Laika
One of these situations may well sound familiar.
Your younger audience searches your category on TikTok and you're not there
Search no longer always starts in Google. When someone types your category into TikTok's search box, another brand is the one answering.
You publish for the feed, not for people searching
Videos are built for the scroll and burn out in 48 hours. Nothing keeps working for the searches that repeat every month.
You have videos with plenty of views and no sales
Views come from curiosity, not intent. What's missing is connecting content to what someone searches right before buying.
Your profile doesn't explain what you sell in three seconds
Someone arriving from a search lands on the profile and finds neither the product, the price nor the next step.
There are third-party videos talking about your brand and you don't control them
When someone searches your name, the first thing they see is someone else's opinion. There's no owned content shaping the conversation.
You don't know what to measure beyond views
The report stops at views and followers. Nobody can say whether TikTok is bringing discovery, traffic or business.
Four fronts we always review
The weight changes with the category and your production capacity, but all four fronts are reviewed in every project: demand, packaging, profile and signals.
Demand inside the search box
Know what people search about your category inside TikTok before filming anything.
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- Real searches by intent: discover, compare and buy
- Search suggestions and related queries by category
- Videos TikTok already returns for those queries and why
- Seasonality and interest peaks by topic
- Prioritisation by business value and what you can realistically produce
Video packaging
So the video is understood in the first seconds and stays findable in search.
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- On-screen text and spoken headline that contain the query
- Description, hashtags and transcript worked on, not automatic
- Audio and format matched to how the category is consumed
- Video cover that reads well inside the profile grid
- Hook guide for the first three seconds
Profile and path to purchase
So whoever arrives from a search finds the product and the next step.
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- Name, bio and words that make the profile findable
- Pinned lists and collections by topic or product
- Link and journey to the site, the product page or the store
- Branded content against searches for your name
- Consistency with what shows in search engines and AI assistants
Signals and measurement
Separate what adds reach from what adds business.
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- Views coming from search rather than the feed
- Retention and drop-off points by video type
- Profile visits and link clicks from each piece
- Branded searches before and after each campaign
- Executive report on what to repeat and what to drop
Who does it?
Senior profiles who have worked search and brand content across sectors. Whoever analyses is who explains the recommendation and later checks whether the brand is gaining ground.
Why Laika?
People search on TikTok too, and the winner is whoever answers the question.
Publishing more fixes nothing. The hard part is ordering demand, packaging and the profile so your team produces videos that keep bringing people months later.
We treat TikTok as a search engine, not a social network
We have spent years working on search. Here we apply the same thing: intent, coverage and content that keeps bringing people months later.
We decide, you produce
We don't film for you. We leave the demand calendar, the brief per video and the criteria so your team can do it in their own voice.
We don't promise virality
We promise judgement: which searches to target, which format works for each and how to tell whether the brand is gaining ground.
We connect TikTok with the rest of your visibility
What gets searched on TikTok also gets searched on Google and asked to an AI. We work all three surfaces with the same criteria.
Frequently asked questions
How long until I see results?
The first findings and decisions land within weeks. Impact on visibility and revenue depends on your platform and your team's implementation speed: on mid-sized projects we usually talk about three to six months for solid movement.
I worked with another agency and it didn't work. Why now?
What usually fails is judgement, not effort: tasks get executed without deciding what matters. Before proposing anything we review your data, and if the problem isn't visibility we'll tell you, even if it means not selling the project.
Tell us what's holding you back
With your profile, what you've already tried and what you want TikTok to contribute to the business, we can tell you where we'd start. We look at your project before proposing anything.
Want to show up when people search you on TikTok?
We look at your profile, your competition and your production capacity before proposing anything.
We look at your project before proposing anything. Reply within two working days at most.
Talk to us about TikTok