SOLUTION · SHOW UP IN AI ANSWERS
Your category is already answered inside an AI and your brand isn't there.
When someone asks about what you sell, ChatGPT, Gemini or AI Overviews hand over a short list. We work to get your brand on that list, and to let you measure whether it is.
Let's talk about your project- +15
- years working visibility for large brands
- +200
- projects with our own data behind them
- 48 h
- to reply, at most
Brands that have trusted Laika
One of these situations may sound familiar.
You ask about your category and your competitor comes up
The assistant recommends three brands and yours isn't one, even though you're ahead in search.
The answers say outdated things about you
Old prices, products that no longer exist, or information taken from a source you don't control.
You still rank and clicks are falling
The position is the same, but the answer is already at the top and the user doesn't need to click.
Nobody in your company knows how to measure this
There's no internal tool telling you whether you're cited, how often and against whom.
You've been sold an AI plan and you don't understand it
Plenty of new vocabulary and little explanation of what will be done and how it gets checked.
The scope
We measure what's answered today in your category and from which sources, work brand entity on and off your site, rewrite what isn't extractable, and measure again every month to see whether the citation appears.
Nobody controls what a model answers. What can be done is increase the probability of being in the answer and measure it consistently. We say it that way from the start.
How we work it
Four areas that reinforce each other: without accessibility there's no reading, and without external reputation there's no recommendation.
01
Answer measurement
Know what's said today about your brand and category.
See the detail
- A set of real questions that decide a purchase
- Log of mentions, citations and sources in each assistant
- Comparison with the brands that do appear
02
Accessibility for models
Your content can be read and extracted.
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- Review of AI agent crawling and rendering
- Structured data and content that stands on its own
- Cleanup of pages that confuse more than they contribute
03
Brand entity
The brand is recognisable as an entity, not as text.
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- Consistent brand data on and off your site
- Authorship, demonstrable experience and reference pages
- Consistent name, product and category across all sources
04
Citation and external reputation
Be in the sources the AI trusts.
See the detail
- Identification of the sources feeding the answer today
- Press work and first-party studies to get into them
- Tracking of reviews and mentions the model picks up
Who does it?
MJ leads the generative visibility strategy and the specialist team handles measurement, content, press and the technical side. It's several pairs of hands, not a tool.
Why Laika?
There's a lot of hot air sold here, and little of it gets checked.
We measure before proposing, say which part depends on us and which doesn't, and bring the monthly log so you can see whether the citation shows up.
We measure before proposing
Without knowing what's answered in your category today, any plan is a bet.
You always talk to whoever decides
There's no management layer between you and the judgement. MJ leads the strategy and the specialist team executes.
No promises we can't verify
We don't guarantee appearing in an answer. We guarantee verifiable work and consistent measurement.
If we're not the right fit, we say so
Even if that means there's no project for us, or that what you need is something we don't sell.
Frequently asked questions
Does this replace SEO?
No. Much of what makes an AI cite you comes from the same content, structure and authority work. They overlap, but the measurement and some decisions are different.
Can you guarantee showing up in ChatGPT?
No, and anyone guaranteeing it isn't telling you how this works. You can increase the probability and measure it month by month.
When do we start seeing something?
You have the initial measurement in weeks. Citation changes usually take months, because they also depend on sources that aren't yours.
Tell us about your category
With the questions that decide a purchase in your sector we can look at what's answered today and who appears.
Want to know what AI assistants say about your brand?
We measure it with your real questions and tell you what can be worked on.
We look at your project before proposing anything. Reply within two working days at most.
Tell us about your project