SOLUTION · GROW AN ECOMMERCE
You have product demand and it isn't reaching the page that sells.
In a big catalogue the problem is rarely missing content: architecture, facets and indexing are spreading strength badly. We sort that first and then work on what's visible.
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Brands that have trusted Laika
One of these situations may sound familiar.
Your categories don't rank for what people search
There's clear demand for a product type and you have no page ready to catch it, or the one you have competes with itself.
Facets have multiplied on their own
Every filter creates a new URL, crawling goes into combinations nobody searches, and the good pages take ages to refresh.
You sell well on brand and badly on generic
People who already know you find you. The rest of the demand goes to a marketplace or a better-structured competitor.
Stock rules and nobody knows what to do with out-of-stock
Products that vanish, URLs left hanging and seasonal pages that start from zero every year.
Each team measures with a different number
Ecommerce looks at revenue, marketing at sessions, and nobody knows which product family is actually growing.
The scope
We treat the catalogue as a system: which categories should exist, how facets get indexed, what content each level deserves and how demand travels from the search to the product page. All prioritised by what moves revenue, not by task count.
We don't implement on your platform. We leave the decisions made, the tickets written and the criteria so your team or your technical partner can execute.
How we work it
Four fronts that order each other. We start with structure, because content on a badly distributed architecture performs at half strength.
01
Catalogue architecture
One page per real demand, and none extra.
See the detail
- Map of categories, subcategories and missing demand pages
- Detection of cannibalisation between category, listing and product
- Internal linking that pushes strength towards what sells
02
Facets and indexing
Decide which combinations exist for Google and which don't.
See the detail
- Indexing rules by filter type and by demand volume
- Control of parameters, pagination and listing order
- Crawl budget aimed at the templates that matter
03
Category and product content
Each page answers the search that brought the visit.
See the detail
- Briefings by product family with demand and competition alongside
- Attributes, structured data and AI-extractable content
- Scalable templates for catalogues that grow on their own
04
Measurement by product family
Know what grows, what stalls and where to invest again.
See the detail
- Dashboard by page type and family, not by keyword
- Stock, season and campaigns tracked in the same report
- Regular review with decisions, not just charts
Who does it?
MJ leads the catalogue strategy, and the technical and content work is handled by the specialist team, with people who have worked catalogues of hundreds of thousands of SKUs.
Why Laika?
A big catalogue doesn't get fixed with a task list.
We've worked fashion, retail, optics, toys and FMCG, and we know which decisions your platform allows and which will cost you six months of development.
We start with what moves revenue
We prioritise by product family and margin, not by error count in a tool.
You always talk to whoever decides
There's no management layer between you and the judgement. MJ leads the strategy and the specialist team executes.
We know your platform from the inside
Salesforce, Magento, Shopify, PrestaShop, SAP or AEM: we know what can be changed and at what cost.
If we're not the right fit, we say so
Even if that means there's no project for us, or that what you need is something we don't sell.
Frequently asked questions
Can you work without touching our development?
Yes. We define the decisions and leave them written as tickets with acceptance criteria, so your team or your provider implements them in their release rhythm.
How long until we see the effect?
Indexing and architecture changes usually show up in weeks; category content in months. We tell you what to expect from each block before starting.
Do you work marketplaces too?
Yes, when the catalogue justifies it. We look at whether the marketplace is taking your own demand or whether it's worth using as an extra channel.
Tell us about your catalogue
With the platform, the rough number of SKUs and what you've already tried, we can tell you where we'd start.
Shall we talk about your catalogue?
We look at it with your data and tell you what's worth touching first.
We look at your project before proposing anything. Reply within two working days at most.
Tell us about your project