SOLUTION · ANALYSE BEFORE DECIDING
There's a big decision on the table and opinions don't agree.
Before committing budget it helps to know where you really are, what your competition is doing and what demand exists. We look at that with your data and give you scenarios with estimated effort and return.
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- years working visibility for large brands
- +200
- projects with our own data behind them
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- to reply, at most
Brands that have trusted Laika
One of these situations may sound familiar.
You have to defend a budget and you're short of arguments
You know investment is needed, but you don't have the analysis that convinces the board why now and in what order.
You've been given a proposal and you don't know if it holds up
An agency or a provider has put a plan in front of you and you need an independent read before signing it.
Two people on your team defend opposite paths
Both have reasons and neither has enough data. Someone outside needs to look without an agenda.
You're entering a new market or category
And you want to know whether there's real demand, who owns it today and what it would take to win it.
You've been executing for months and don't know if it's working
Reports go up and down, but nobody has told you whether the direction was right in the first place.
The scope
An independent analysis of your visibility, the competitive map and the demand that exists, closed with scenarios: what we'd do, with what effort and what we'd expect from each. With no commitment to execute afterwards.
If the analysis says what you have already works, we say so and you save the project. That's part of the value.
How we work it
Four areas to move from opinions to judgement. The goal isn't a long report, it's a decision you can defend.
01
Real state of visibility
Know where you are before deciding where you're going.
See the detail
- An unvarnished read of Search Console, analytics and rankings
- How much of your traffic is brand and how much is new demand
- Technical risks that condition any plan
02
Competitive map
See who takes the demand and why.
See the detail
- Coverage comparison by category and intent
- Where they beat you on structure and where on authority
- Who shows up in AI answers in your category
03
Demand and opportunity
Size what exists before promising anything.
See the detail
- Volume and seasonality by family, category or market
- Gap between what you want to cover and what you cover today
- Realistic ceiling estimate, with explicit assumptions
04
Scenarios and decision
Put the cost next to the expected return.
See the detail
- Two or three scenarios with effort, timing and risk
- A clear recommendation, with what we rule out and why
- Material ready to present to a committee
Who does it?
MJ leads the analysis, because that's where judgement weighs most, supported by the specialist team on the technical, content and data side.
Why Laika?
An analysis is only useful if it can say no.
We don't sell the diagnosis as a doorway to a long contract. If the conclusion is that no project is needed, that's the conclusion.
Independent from whoever executes
We can review your agency's or your in-house team's work without taking over the project afterwards.
You always talk to whoever decides
There's no management layer between you and the judgement. MJ leads the strategy and the specialist team executes.
Scenarios, not a single recipe
We give you alternatives with their cost and risk, so the decision stays yours.
If we're not the right fit, we say so
Even if that means there's no project for us, or that what you need is something we don't sell.
Frequently asked questions
Does it work if we already have an agency?
Yes, it's one of the most common uses. We review the plan with your data and tell you where we agree and where we don't, with evidence.
How long does it take?
Weeks, not months. Scope adjusts to the size of the site and the number of markets or categories involved.
Does it commit us to hiring afterwards?
No. The analysis is delivered as a closed piece and you can execute it with whoever you want, including your own team.
Tell us what you have to decide
With the decision in front of you and the deadline to take it, we'll tell you what analysis it would take.
Need an independent read?
We look at your data and give you scenarios with estimated effort and return.
We look at your project before proposing anything. Reply within two working days at most.
Request a diagnosis