TECHNOLOGY · DESARROLLO A MEDIDA
No plugin is going to save you here. Every decision has to be made.
On an in-house build there's no public documentation and no forum to check. What can change depends on your code and your team, so the work starts by understanding how it's built.
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Brands that have trusted Laika
Some of these situations may sound familiar
Every small change ends up as a development ticket
There's no panel to edit a title or a tag. Everything goes through a sprint, which forces real prioritisation instead of asking for a hundred things.
The site looks fine and the crawler sees something else
Content loaded through calls, routes that only exist in the browser, states that don't return the right status code. It happens a lot, and you spot it by comparing the HTML with what's on screen.
Nobody remembers why the URLs are like that
Decisions taken years ago by a team that's no longer around. Before changing them you need to know who depends on them.
The development team doesn't trust what SEO asks for
They've received generic lists that don't fit their architecture. That changes when the request arrives with technical context and a reason behind it.
You've grown and the architecture stayed small
What was built for a thousand pages now carries a hundred thousand. Problems stop being detail work and become structural.
The scope
We review how it renders, how URLs are generated, how states resolve and what controls the content of each template. From there we write specs your team can estimate and slot into a sprint.
We work on the judgement and the spec: what needs to change on un desarrollo a medida, in which order and how it gets checked afterwards. Your team or your development partner implements it, and we review that what reaches production is what was agreed.
The areas of work
Four fronts that come up again and again on un desarrollo a medida projects. Depending on where your project stands, some weigh more than others.
Rendering and access to content
Check that what matters exists in the server response and not only after JavaScript runs.
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- Comparison between served HTML and visible content
- Review of routes, pagination and client-side filters
- Response codes on errors, redirects and empty pages
- Rendering recommendations by template type
Architecture and URL generation
Understand which logic generates each address and what can change without breaking links.
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- Map of page types and the logic that creates them
- Rules for canonicals, parameters and duplication
- Change plan with redirects and deployment order
- Criteria for URLs created from now on
Templates and editable fields
Let the content team work without opening a ticket for every piece of text.
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- Inventory of which fields are editable and which are hard-coded
- Proposal for new fields with default values
- Internal linking resolved from the template
- Structured data generated by page type
Working with the development team
Turn judgement into estimable tickets and check what reaches production.
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- Specs with context, test case and acceptance criteria
- Prioritisation by impact and by real development effort
- Review in staging before each release
- Follow-up check and a heads-up if something shipped half-done
Who does it?
A small team with real hours inside un desarrollo a medida. MJ leads the strategy and the specialist who reviews your platform is the one who explains it to you.
Why Laika?
Knowing the platform changes the conversation: you stop arguing about whether something is possible and start deciding when it ships.
We've worked on un desarrollo a medida projects long enough to know where its real limits are and what a second pass at configuration can solve.
We write for whoever is going to code it
Every request carries context, an example and a way to verify it. That's the difference between a ticket that ships and one that sits in the backlog.
You always talk to whoever decides
There's no management layer between you and the judgement. MJ leads the strategy and the specialist team executes.
If we're not the right fit, we say so
Even if that means there's no project for us, we'd rather say so before signing.
Frequently asked questions
Do you need access to the code?
Not necessarily. Access to a staging environment, Search Console and a conversation with your development team is enough. Read access helps, though.
Can you implement the changes?
We don't implement. We write the spec, prioritise it with your team and review the outcome.
Our stack is unusual. Is that a problem?
What changes is the vocabulary, not the judgement. The first thing we do is understand how a page is built in your case.
Tell us about your project
Knowing which version you run, who develops it and what worries you is enough for us to say whether it makes sense to talk.
Shall we talk about your platform?
We look at your project before proposing anything and tell you what can move without fighting the roadmap.
We look at your project before proposing anything. Reply within two working days at most.
Let's talk about your project