TECHNOLOGY · SHOPIFY
Shopify lets you move fast until the catalogue gets big.
The platform solves a lot on its own, which is exactly why the limits arrive all at once: collections, tags and variants start generating pages nobody decided on.
Let's talk about your project- +15
- years working visibility for large brands
- +200
- projects with our own data behind them
- 48 h
- to reply, at most
Brands that have trusted Laika
Some of these situations may sound familiar
Collections and tags have multiplied
Every campaign left a new collection behind. Now there are dozens competing for the same thing.
One product appears at several addresses
In-collection routes and variants create copies of the same product.
Filters create pages that add nothing
Size and colour combinations nobody searches for, eating crawl budget.
The theme limits what can change
Some things are solved in the theme, others require an app or a structural decision.
You've accumulated apps that clash
Duplicate scripts, repeated tags and a page that loads slower every month.
The scope
We review the structure of collections, products and variants, filters, theme and installed apps, and define what changes in the theme, what in the structure and what stays as it is.
We work on the judgement and the spec: what needs to change on Shopify, in which order and how it gets checked afterwards. Your team or your development partner implements it, and we review that what reaches production is what was agreed.
The areas of work
Four fronts that come up again and again on Shopify projects. Depending on where your project stands, some weigh more than others.
Collections and structure
Fewer, better collections, each with a reason behind it.
See the detail
- Inventory of collections, tags and overlaps
- Target structure based on real demand
- Merge plan with redirects
- Criteria for campaign collections
Products and variants
One page per product, with variants resolved without creating copies.
See the detail
- Review of product routes and canonicals
- Handling of variants and out-of-stock products
- Minimum product page content and structured data
- Linking between product and collection
Filters and navigation
Let filters help people buy without generating filler pages.
See the detail
- Indexing rules per filter
- Parameters, sorting and pagination
- Internal search and results pages
- Tracking crawled versus useful pages
Theme, apps and speed
Get back speed and control over what gets injected into each page.
See the detail
- Review of active apps and what they add
- Duplicate tags and unnecessary scripts
- Mobile performance per page type
- Change specs for whoever maintains the theme
Who does it?
A small team with real hours inside Shopify. MJ leads the strategy and the specialist who reviews your platform is the one who explains it to you.
Why Laika?
Knowing the platform changes the conversation: you stop arguing about whether something is possible and start deciding when it ships.
We've worked on Shopify projects long enough to know where its real limits are and what a second pass at configuration can solve.
We know what can't be changed
A good part of the work on Shopify is not wasting time fighting the platform's limits.
You always talk to whoever decides
There's no management layer between you and the judgement. MJ leads the strategy and the specialist team executes.
If we're not the right fit, we say so
Even if that means there's no project for us, we'd rather say so before signing.
Frequently asked questions
Do you work with Shopify Plus?
Yes. On Plus there's more room on URLs and international setups, which changes part of the recommendations.
Do you recommend apps?
Only when they're needed, and flagging what they add to the page. The fewer, the better.
Do you edit the theme yourselves?
No. We write what needs changing and review it once it's live.
Tell us about your project
Knowing which version you run, who develops it and what worries you is enough for us to say whether it makes sense to talk.
Shall we talk about your platform?
We look at your project before proposing anything and tell you what can move without fighting the roadmap.
We look at your project before proposing anything. Reply within two working days at most.
Let's talk about your project