TECHNOLOGY · SHOPWARE
Categories, variants and several stores on the same catalogue.
Shopware gives a lot of control over the commercial structure. The risk is that the structure grows for internal convenience and stops resembling how people search.
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Some of these situations may sound familiar
The category structure mirrors the warehouse
It makes sense internally and not externally. Demand is organised differently.
Variants have become separate pages
Colours and sizes competing with each other for the same search.
Each sales channel tells a different story
Several stores with partial catalogues, their own languages and prices.
Filters generate filler pages
Property combinations that get crawled and receive no visits.
Product pages look too much alike
Content inherited from the supplier, identical to competitors' sites.
The scope
We review categories, properties, variants, sales channels and filter indexing, and propose a structure that holds up when new products arrive.
We work on the judgement and the spec: what needs to change on Shopware, in which order and how it gets checked afterwards. Your team or your development partner implements it, and we review that what reaches production is what was agreed.
The areas of work
Four fronts that come up again and again on Shopware projects. Depending on where your project stands, some weigh more than others.
Categories and properties
A structure ordered by demand and sustainable over time.
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- Map of categories and properties in use
- Target structure based on real search
- Change plan with redirects
- Criteria for adding products
Variants and product pages
One strong page per product, with variants resolved inside it.
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- Handling of variants and canonicals
- Out-of-stock and discontinued products
- Minimum own content versus supplier content
- Product structured data
Filters and navigation
Let filters help without generating surplus pages.
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- Indexing rules per combination
- Parameters, sorting and pagination
- Internal search and results
- Crawl tracking
Sales channels and languages
Give each channel its own sense without subtracting from the others.
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- Relationship between channels, domains and languages
- Language and country signals
- Content that must differ
- Indexing checks per channel
Who does it?
A small team with real hours inside Shopware. MJ leads the strategy and the specialist who reviews your platform is the one who explains it to you.
Why Laika?
Knowing the platform changes the conversation: you stop arguing about whether something is possible and start deciding when it ships.
We've worked on Shopware projects long enough to know where its real limits are and what a second pass at configuration can solve.
We design the structure to sell
A category isn't a warehouse drawer. It's the page that decides whether you're found and whether they buy.
You always talk to whoever decides
There's no management layer between you and the judgement. MJ leads the strategy and the specialist team executes.
If we're not the right fit, we say so
Even if that means there's no project for us, we'd rather say so before signing.
Frequently asked questions
Do you work with Shopware 6?
Yes, and also with projects coming from 5 that still carry its structure.
Can you define the structure with our commercial team?
That's the best way. The structure has to serve both selling and being found.
What if the supplier provides the content?
We define the minimum own content each page needs so it isn't just another copy.
Tell us about your project
Knowing which version you run, who develops it and what worries you is enough for us to say whether it makes sense to talk.
Shall we talk about your platform?
We look at your project before proposing anything and tell you what can move without fighting the roadmap.
We look at your project before proposing anything. Reply within two working days at most.
Let's talk about your project