TECHNOLOGY · WOOCOMMERCE
A shop built on plugins ends up weighing what its plugins weigh.
WooCommerce lets you start fast and grow without redesigning. The cost arrives as surplus pages, uncontrolled filters and an increasingly slow shop.
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- years working visibility for large brands
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- projects with our own data behind them
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Brands that have trusted Laika
Some of these situations may sound familiar
Product tags have created hundreds of pages
Archives with two products competing with the real categories.
Filters have no indexing control
Each combination is a crawlable address, and they add nothing.
Variations duplicate product pages
The same product several times depending on how you get there.
The shop is slow on mobile
Page builder, accumulated plugins and unoptimised images.
Nobody knows which plugin does what
So nothing gets touched, even when there are clear improvements available.
The scope
We review categories and tags, variations, filters, plugins and performance, and give a cleanup and structure plan your team can apply in stages.
We work on the judgement and the spec: what needs to change on WooCommerce, in which order and how it gets checked afterwards. Your team or your development partner implements it, and we review that what reaches production is what was agreed.
The areas of work
Four fronts that come up again and again on WooCommerce projects. Depending on where your project stands, some weigh more than others.
Categories and tags
Fewer archive pages and more categories with demand behind them.
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- Inventory of categories, tags and indexed archives
- What to close, merge and keep
- Target structure and redirects
- Criteria for new products
Products and variations
One page per product, with no copies generated by variation.
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- Review of product routes and canonicals
- Variations and out-of-stock products
- Minimum content and structured data
- Internal linking between category and product
Filters and internal search
Keep filters from generating pages nobody searches for.
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- Indexing rules per filter and parameter
- Pagination and sorting
- Internal search results
- Tracking crawled versus useful pages
Plugins and speed
Recover speed by removing what adds nothing.
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- Inventory of plugins affecting speed or indexing
- Duplication between SEO and cache plugins
- Images, fonts and third-party scripts
- Verification after each change
Who does it?
A small team with real hours inside WooCommerce. MJ leads the strategy and the specialist who reviews your platform is the one who explains it to you.
Why Laika?
Knowing the platform changes the conversation: you stop arguing about whether something is possible and start deciding when it ships.
We've worked on WooCommerce projects long enough to know where its real limits are and what a second pass at configuration can solve.
We know what can be removed safely
On WooCommerce the order of the cleanup matters as much as the cleanup.
You always talk to whoever decides
There's no management layer between you and the judgement. MJ leads the strategy and the specialist team executes.
If we're not the right fit, we say so
Even if that means there's no project for us, we'd rather say so before signing.
Frequently asked questions
Should we move to another platform?
Only if the catalogue or the volume no longer fits. If that's the case, we'll say so with numbers.
Can we apply the changes in stages?
Yes, and it's recommended: first what's hurting, then what adds.
Do you touch the shop yourselves?
No. We specify what to change and review it once it's done.
Tell us about your project
Knowing which version you run, who develops it and what worries you is enough for us to say whether it makes sense to talk.
Shall we talk about your platform?
We look at your project before proposing anything and tell you what can move without fighting the roadmap.
We look at your project before proposing anything. Reply within two working days at most.
Let's talk about your project