TECHNOLOGY · WORDPRESS
It's easy to publish, which is why it's easy to make a mess.
Taxonomies, plugins and years of accumulated content. Work on WordPress almost always starts by deciding what to keep, what to merge and what to retire.
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- years working visibility for large brands
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- projects with our own data behind them
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Brands that have trusted Laika
Some of these situations may sound familiar
There are categories and tags leading nowhere
Archives with a single post, taxonomies created for one campaign and near-empty pages indexed.
You have several articles fighting over the same thing
Content published at different times that now overlaps and cancels itself out.
Plugins clash with each other
Two writing tags, another generating pages, and none of them documented.
The site has been slow since the last redesign
Page builders, extra fonts loaded and scripts nobody has reviewed.
You publish a lot and it doesn't grow
That's usually a structure and intent problem, not a volume one.
The scope
We review taxonomies, content types, plugins, performance and the state of published content, and give a structure and content plan your team can execute.
We work on the judgement and the spec: what needs to change on WordPress, in which order and how it gets checked afterwards. Your team or your development partner implements it, and we review that what reaches production is what was agreed.
The areas of work
Four fronts that come up again and again on WordPress projects. Depending on where your project stands, some weigh more than others.
Taxonomies and content types
Make the structure understandable without explanation.
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- Inventory of taxonomies, archives and content types
- What gets indexed and what should be closed
- Target structure with a change plan
- Criteria for publishing from now on
Accumulated content
Decide what to keep, what to merge and what to retire.
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- Review of overlaps between articles and pages
- Merge plan with redirects
- Update priority by commercial value
- Internal linking between related pieces
Plugins and tags
A single source for each tag, and one plugin fewer when it's redundant.
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- Inventory of plugins affecting indexing
- Review of canonicals, titles and structured data
- Detection of duplication between plugins
- Configuration recommendation
Speed and publishing
Make the site load fast and let the team maintain it.
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- Mobile measurement per template type
- Images, fonts and third-party scripts
- Short publishing guide for the team
- Periodic checks
Who does it?
A small team with real hours inside WordPress. MJ leads the strategy and the specialist who reviews your platform is the one who explains it to you.
Why Laika?
Knowing the platform changes the conversation: you stop arguing about whether something is possible and start deciding when it ships.
We've worked on WordPress projects long enough to know where its real limits are and what a second pass at configuration can solve.
We start by removing, not publishing
On WordPress growth usually arrives once what already exists is tidied up.
You always talk to whoever decides
There's no management layer between you and the judgement. MJ leads the strategy and the specialist team executes.
If we're not the right fit, we say so
Even if that means there's no project for us, we'd rather say so before signing.
Frequently asked questions
Does the SEO plugin we use matter?
Almost. What matters is that only one writes the tags and that it's configured properly.
Should we delete old content?
Delete, rarely. Merge and update, often. Always with redirects.
Do you write the content?
We don't produce content. We define what's needed, with what intent and how it's verified.
Tell us about your project
Knowing which version you run, who develops it and what worries you is enough for us to say whether it makes sense to talk.
Shall we talk about your platform?
We look at your project before proposing anything and tell you what can move without fighting the roadmap.
We look at your project before proposing anything. Reply within two working days at most.
Let's talk about your project