AI Search · GEO
Be the answer when they ask about your category.
When your customer asks an AI, your brand has to be in the answer.
Let's talk about your projectWhere
What has changed
The search journey no longer ends in a click.
Before, you searched, clicked, landed on a site and decided. Today part of that decision happens before the click.
Your customer asks ChatGPT, compares in Perplexity, reads an AI summary in Google and arrives at a shortlist of brands without visiting a single site. If your brand isn't in that answer, you're not in the decision.
Before
Now
What it is and how it works
GEO is improving how models retrieve, understand and recommend your brand.
GEO stands for generative engine optimisation, and it is also called AEO. Where SEO earns you rankings, GEO earns you citations, mentions and recommendations inside the answers AI generates.
It doesn't replace SEO, it builds on it. Without solid technical foundations, structured product data and real authority signals, a model has nowhere to retrieve you from. That explains why many brands with good organic traffic still don't appear when the question is asked in an assistant.
What a model looks at
- 01
Where it retrieves you from
The sources the model uses when it talks about your category, which are almost never just your own site.
- 02
How it understands you
Whether it knows what you sell, for whom and how you differ, or whether it mixes you up with a similar brand.
- 03
When it recommends you
Whether you appear when the question is informational, when it is already a buying one, or in neither.
How we work it
We start by measuring how models see you today and which sources they use when they talk about your category. From there we work the fronts your case needs. We don't attack every engine by default, we prioritise where your customer actually asks.
GEO consulting and strategy
Which questions in your category matter, who answers them today and what you need to change to get in.
GEO audit
What AI assistants say about your brand today, which sources they use and where they leave you out.
Engine by engine
Then the specific work depending on where your audience is. Each assistant picks its sources differently, so the plan is tuned engine by engine instead of repeating itself everywhere.
ChatGPT
Gemini
Perplexity
AI Overviews
How we measure it
AI visibility is not just being mentioned. We turn real search demand into natural prompts so we can track these signals over time and compare you with your competition.
- 01
Citations
Whether you're used as a source of the answer, which is what indicates authority.
It shows whether assistants trust your brand enough to support an answer.
Tracked signal
- 02
Share
How much you appear versus your competition on the same questions.
It reveals whether your presence is growing or another brand owns the conversation.
Tracked signal
- 03
Recommendation
How often you get recommended when the customer is ready to choose.
It shows whether you appear when the question already has commercial intent.
Tracked signal
Visual panel · sample metrics
The whole system
Showing up is one part. The other three come with this one.
Tell us what AI assistants say about your brand.
We ask for you, show you the real answer and tell you whether it's worth working on now or waiting.