Search engines
So search engines find you for what you actually sell.
What has changed
The bar has moved up.
Google is still the starting point for most buying decisions. Bing is gaining weight because it feeds Copilot, so working it well also pushes your visibility in AI.
What has changed is the level of demand. Ranking is not enough anymore. You need to rank for the searches that pay, with a site the engine understands in full, not just the homepage.
Most large sites lose traffic not for lack of content, but because of invisible problems. Duplicated templates, facets out of control, pages that take weeks to get indexed.
What it is
Letting Google crawl, understand and index your site, and do it for the intents that matter to you.
Search engine SEO has three layers that hold each other up. When the three are aligned, the traffic that arrives is traffic that converts. When one fails, the rest of the work stalls and nobody knows why.
The three layers
- 01
Technical
So the site can be read. Crawling, indexing, performance and control over what is surplus.
- 02
Content and architecture
So it answers what people search, with the pages you need and without twenty versions of the same one.
- 03
Strategy
So it prioritises what moves the business, not what has the biggest volume in a tool.
How we work it
We work in fronts and pick the ones your case needs. None of them is mandatory, and in a single project we rarely touch them all.
SEO audit and consulting
We review technical health and architecture in depth, and order the strategy around what sells, not around raw search volume.
Technical SEO
Crawling, indexing, performance and facets. So Google reaches what matters and doesn't get lost in the rest of the site.
SEO migration
We prepare and support a change of domain, template or technology so you don't lose rankings along the way.
Local SEO
When the business is decided on the map. Listings, reviews and store pages with many locations, each doing its own thing.
International SEO
When several markets must stop stepping on each other. A model of domains, languages and per-country signals.
Bing SEO
The engine that feeds Copilot. Working it adds traffic of its own and opens the door to Microsoft's AI answers.
SEO and SEM synergies
When it makes sense to cover with paid what organic doesn't reach yet, and stop paying for what you already own.
How we measure it
We don't measure rankings for vanity. We measure qualified traffic, coverage of the pages that matter and how that turns into business.
Qualified traffic
Visits with intent behind them, separated from the ones that arrive and leave.
Coverage
How many of your business pages are indexed and actually competing.
Valuable sessions
The ones that reach an action that helps you, not the ones that pad a dashboard.
Organic revenue
The figure that defends the work inside your company.
- 01
Look
Logs, crawling and indexing before having an opinion about anything.
- 02
Understand
We separate the URLs with business behind them from the ones that only take up space.
- 03
Do
We prioritise and support your team until the change is live.
- 04
Measure
We look at revenue and qualified demand, not isolated rankings.
The whole system
Showing up is one part. The other three come with this one.
Tell us what's happening with your traffic.
You tell us your situation, we look at it and tell you what we'd do first and what we wouldn't touch yet.