SECTOR · BANKING
In banking, trust gets searched on Google before anyone walks into a branch.
Whoever compares mortgages, accounts or life cover reads terms and reviews before deciding. We work so that comparison finds you, with the right information and without Compliance stalling the process.
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Brands that have trusted Laika
The people who call us are institutions that need to grow in search without skipping a single control.
Every piece of content goes through Legal and Compliance before publishing
The approval circuit can take weeks, and by then the chance to rank for that search has already gone cold.
Mortgage and account comparison sites take the click before your own site does
They occupy the top positions on the highest-intent searches, and your product page competes from page two.
The mortgage simulator wasn't built to rank
It's a useful tool for whoever already arrived, but it doesn't generate the page that answers the search that brings that traffic.
Every financial product has its small print, and that changes what you can claim
APR, fees, bundling and conditions vary by product and by campaign, and the content has to reflect that without oversimplifying.
Generative AI answers are already recommending financial products
When someone asks which mortgage suits them, there's an answer forming with or without your brand in it.
The scope
Doing SEO in banking means growing in search inside a regulatory framework that can't be skipped. We design content and architecture to move at Compliance's pace, not against it.
We work on the architecture by financial product, the validation circuit with Legal and Compliance, and the presence in comparison sites and in the AI answers already recommending products.
Which capabilities matter here
In banking not every capability carries the same weight. These are the ones that move visibility without colliding with the regulatory framework.
High weight
Search enginesThe base: architecture by financial product and validated content that answers the comparison search.
High weight
AI SearchMaking your brand show up when someone asks which mortgage, account or policy fits them, with data the AI can cite instead of inventing.
Medium weight
ConsultingDesigning the validation circuit with Legal and Compliance so content publishes in weeks, not months.
Social search matters less for financial decisions of this weight, so we don't force it: if one day it starts moving applications, we'll tell you with data.
The areas of work
Four areas of work built to grow in banking without skipping a control: first the product, then the validation circuit, then the comparison and finally the answer AI gives.
Architecture by financial product
Give each product its own page, variants and internal linking, without mortgages, accounts and policies cannibalising each other.
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- Intent map by product: fixed, variable, mixed-rate mortgage, salary account, life insurance
- Pages by customer profile without duplicating content between them
- Internal linking between simulator, terms and the product's commercial page
- Managing temporary product campaigns without leaving orphan URLs once they close
Circuit with Legal and Compliance
Get content validated on the first pass and published in weeks, not quarters.
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- Content templates with the fields Compliance needs to review already built in
- Publishing calendar agreed with the real internal validation timelines
- A record of which claims are approved per product so the process isn't repeated each time
- Fast updates when an APR, a fee or a regulatory condition changes
Comparison sites and position against third parties
Gain ground on the searches where a comparison site currently takes the click before your brand does.
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- Which comparison searches your own site can win and which ones require being inside the comparator
- Content that answers the comparison without breaching what Compliance allows about competitors
- Reviews and ratings worked as a trust signal for financial products
- Tracking which comparison sites move real applications and which only move traffic
AI visibility on financial products
Give generative AI something to cite from your brand when someone asks which product suits them.
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- Structured content with conditions, APR and requirements the AI can reference accurately
- Presence in the sources AI consults to compare financial products
- Review of what AI is saying about your institution and correction of anything inaccurate
- Prioritising the products where it's worth competing for that visibility
Who does it?
The project is run by a senior profile with experience in regulated sectors, used to working shoulder to shoulder with Legal and Compliance. MJ leads the strategy and the specialist team executes content, architecture and AI visibility.
Why Laika?
We know that in banking every sentence gets reviewed twice, because we've worked inside that process.
Promising speed when the internal circuit doesn't allow it is no use here. We design the plan around your Compliance's real timelines, not the ideal ones.
You always talk to whoever decides
There's no management layer between you and the judgement. MJ leads the strategy and the specialist team executes.
If we're not the right fit, we say so
Even if that means there's no project for us, we'd rather say so before signing.
We design content to pass Compliance on the first try
We know the fields Legal needs to review and build them in from the start, so weeks aren't lost in back and forth.
We don't promise claims Compliance won't approve
We'd rather fit the content to the regulatory framework from the first draft than rewrite it three times.
Frequently asked questions
How do you work with our Compliance department?
We adapt to their validation circuit, not the other way round. We design templates with the fields they need to review and agree a realistic calendar around their timelines, not ours.
Could you make claims about our products that Legal later rejects?
That's not the goal. We work with the list of approved claims per product and avoid promising in the content anything the legal department won't validate.
Does it make sense to invest in AI visibility in banking?
More and more people ask AI which mortgage or account suits them. If your brand isn't in the sources it consults, the answer gets built without you. We work on it where we already see it moving real queries.
How does our site compete against comparison sites?
Not on every search. We identify where your own site can win position and where it's better to be well represented inside the comparator instead of competing against it.
Tell us how your Compliance works
With your validation circuit and your products we can tell you what publishing pace is realistic.
Trust is also earned in search.
Tell us where your Compliance stands and we'll tell you what can be published and when.
We look at your project before proposing anything. Reply within two working days at most.
Let's talk about your project