SECTOR · HEALTH
Before booking an appointment, people search symptoms, specialists and other patients' opinions.
Whoever searches for a clinic, specialist or treatment wants to resolve a real health concern, not read a generic services page. We work so that content is accurate, reviewed and finds whoever needs it.
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- years working visibility for large brands
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- projects with our own data behind them
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Brands that have trusted Laika
The people who call us are clinics and healthcare groups that need to grow in search without risking medical accuracy.
Every piece of medical content needs clinical review before publishing
The circuit with your own specialists can stretch on for weeks, and meanwhile another clinic answers the search on that symptom.
General health portals occupy the top positions on symptoms
When someone searches a symptom before deciding which specialist to see, those portals take the visit that could have ended up at your clinic.
Each specialty has its own patient, its own language and its own urgency
Content for orthopaedics doesn't work the same as fertility or mental health, and treating them the same loses all three patients.
Reviews and online reputation weigh more here than in almost any other purchase decision
Nobody chooses a surgeon or dental clinic without first checking what other patients say, and that trail has to be cared for with the same rigour as the clinical content.
Generative AI already answers health questions before the patient searches for a clinic
If your content isn't the source of that answer, the patient reaches the final decision without ever passing through your brand.
The scope
Doing SEO in health means answering real medical questions with accuracy, backed by whoever can back them. We work content and architecture so a patient trusts what they read before booking.
We work on the architecture by specialty, the clinical review circuit for content, and the online reputation that decides between two equally good clinics.
Which capabilities matter here
In health not every capability carries the same weight. These are the ones that move a patient's decision.
High weight
Search enginesThe base: architecture by specialty and clinically reviewed content that answers the real symptom search.
High weight
AI SearchMaking your clinical content the source AI cites when someone asks about a symptom or treatment.
Medium weight
ConsultingDesigning the clinical review circuit for content with your own specialists without stalling publication.
Social search weighs differently depending on the specialty, so we don't force it by default: if it moves real patients in yours, we'll tell you with data.
The areas of work
Four areas of work built to grow in health without compromising medical accuracy: first the specialty, then clinical review, then reputation and finally the AI answer.
Architecture by specialty
Give each specialty its own content journey, from symptom to appointment, without mixing with others.
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- Intent map by specialty: symptom, diagnosis, treatment, specialist, appointment
- Pages by condition and by procedure without duplicating content between specialties
- Internal linking between symptom content and the right specialist's profile
- Managing content for new specialties without cannibalising established ones
Clinical review of content
Get medical content out accurate the first time and published in weeks, backed by a real specialist.
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- Review circuit with in-house specialists built into the editorial calendar
- Signature and credentials of the professional validating each health content piece
- Fast updates when a clinical guideline or treatment protocol changes
- A record of already validated content so review isn't reopened for minor updates
Reputation and patient reviews
Make online reputation reflect the clinic's real quality and weigh into the patient's decision.
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- Managing reviews and ratings by specialist and by centre
- Complete specialist profiles with training, experience and areas of practice
- Responding to and tracking negative reviews before they define brand search
- Real case content, with consent, as a trust signal
AI visibility on symptoms and treatments
Get generative AI to cite your clinical content when someone asks about a symptom or a treatment option.
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- Structured, endorsed content AI can cite with the specialist's credential
- Presence in medical sources AI consults to answer health questions
- Review of what AI says about your clinic and correction of anything inaccurate
- Prioritising the specialties where it's worth competing for that visibility
Who does it?
The project is run by a senior profile with experience in regulated sectors and healthcare content, used to working with clinical teams. MJ leads the strategy and the specialist team executes content, architecture and reputation.
Why Laika?
We know that in health an inaccuracy isn't just an SEO mistake, because we've worked with that level of rigour.
Publishing fast when content isn't backed is no use here. We design the plan around your specialists' real availability to review, not an ideal calendar.
You always talk to whoever decides
There's no management layer between you and the judgement. MJ leads the strategy and the specialist team executes.
If we're not the right fit, we say so
Even if that means there's no project for us, we'd rather say so before signing.
We don't publish clinical content without a specialist's backing
We'd rather wait for review than publish something inaccurate about a symptom or treatment.
We care for online reputation with the same rigour as content
A poorly handled review weighs as much as a poorly written article in a patient's decision.
Frequently asked questions
Who validates medical content before publishing it?
Your own specialists. We structure the content and the calendar, but the final clinical validation is done by whoever holds the credentials to do it.
How do you manage negative patient reviews?
We track and respond to them with judgement, and work so overall reputation reflects the centre's real quality before an isolated review defines the brand search.
Does it make sense to work on AI visibility in health?
More people ask AI about a symptom before searching for a clinic. If your backed content isn't in those sources, another centre answers for you. We prioritise it by specialty based on real volume.
How do you avoid two specialties competing against each other in search?
With a clear architecture where each specialty has its own content journey and its own audience, without one general page trying to answer for all of them at once.
Tell us how you review medical content
With your specialties and your clinical validation circuit we can tell you what publishing pace is realistic.
Appointments get booked where there's clinical trust.
Tell us which specialties you work in and we'll tell you what can be published and in what order.
We look at your project before proposing anything. Reply within two working days at most.
Let's talk about your project