SECTOR · PHARMACY
People search the symptom, the active ingredient and the interaction before buying at an online pharmacy.
Whoever buys at an online pharmacy or parapharmacy wants to know which product suits them and what they can't mix. We work so that content is accurate, meets sector regulation and reaches whoever searches for it.
Let's talk about your project- +15
- years working visibility for large brands
- +200
- projects with our own data behind them
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- to reply, at most
Brands that have trusted Laika
The people who call us are online pharmacies and parapharmacies growing between strict regulation and a huge catalogue.
Regulation limits what can be said about a medicine and about a healthcare product
Not every claim that would help sell is allowed, and you have to find a way to rank without crossing that line.
The catalogue has thousands of references with almost identical listings between brands
When the listing is the same as the competitor's, there's no way to rank above them except with original content.
People search for interactions, contraindications and dosage, not just the product name
That informational content is what brings quality traffic, but it demands pharmaceutical rigour that can't be improvised.
Large marketplaces and parapharmacy chains compete for the same searches
They have a huge catalogue and aggressive pricing, and you have to decide in which categories it's worth competing directly.
Generative AI already answers questions about active ingredients and what a product is for
If your listing isn't the source of that answer, the sale goes to whoever does appear cited accurately.
The scope
Doing SEO for an online pharmacy means ranking a huge catalogue with content that genuinely informs, within what regulation allows to say. We work precision as an advantage against listings identical to competitors'.
We work on the architecture by category and active ingredient, the informational content that meets regulation, and the position against marketplaces and big chains.
Which capabilities matter here
In online pharmacy not every capability carries the same weight. These are the ones that move sales against a catalogue repeated across all competitors.
High weight
Search enginesThe base: architecture by category and active ingredient, with informational content that differentiates from identical listings.
High weight
AI SearchMaking your listing the source AI cites when someone asks what a product is for or what it interacts with.
Medium weight
ConsultingDeciding which categories to compete in directly against marketplaces and where a different strategy is better.
Social search matters less in pharmacy purchases than in other retail, so we don't force it: if one day it starts moving sales, we'll tell you with data.
The areas of work
Four areas of work built for a huge catalogue inside a strict regulatory framework: first the category, then informational content, then competition with marketplaces and finally the AI answer.
Architecture by category and active ingredient
Organise the catalogue by real search need, not just by brand or product format.
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- Intent map by symptom, active ingredient and parapharmacy category
- Category pages with original content against product listings nearly identical to competitors'
- Internal linking between informational content and the purchase page of the matching product
- Managing discontinued references and substitutions without leaving orphan URLs
Informational content within regulation
Make content on interactions, dosage and use answer real questions without crossing what regulation allows to state
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- Interaction, contraindication and usage content reviewed with pharmaceutical judgement
- Clear differentiation between medicine, healthcare product and food supplement in the language used
- Avoiding unauthorised therapeutic claims on products without that indication
- Fast updates when a technical data sheet or a health alert changes
Position against marketplaces and chains
Decide which categories are worth competing in directly and where another route is better.
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- Analysis of which categories marketplaces and big chains dominate and which are more open
- Differentiation through advice and original content instead of price as the only variable
- Product reviews and ratings worked as a trust signal
- Tracking which categories generate recurring sales versus one-off price-driven purchases
AI visibility on product and active ingredient
Get generative AI to cite your listing when someone asks what a product is for or what it interacts with.
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- Content structured by active ingredient AI can reference accurately
- Presence in sources AI consults to answer health and parapharmacy questions
- Review of what AI says about your products and correction of anything inaccurate
- Prioritising the categories where it's worth competing for that visibility
Who does it?
The project is run by a senior profile with experience in regulated ecommerce and massive catalogues. MJ leads the strategy and the specialist team works category, informational content and AI visibility.
Why Laika?
We know that in online pharmacy the catalogue looks like any competitor's, because we've worked differentiating identical listings.
Promising a claim regulation doesn't allow is no use here. We design content within what can be said, and we gain position through precision, not promises.
You always talk to whoever decides
There's no management layer between you and the judgement. MJ leads the strategy and the specialist team executes.
If we're not the right fit, we say so
Even if that means there's no project for us, we'd rather say so before signing.
We know the line between informing and overclaiming
We work content so it helps someone decide without crossing what a product is allowed to claim for its category.
We know which categories aren't worth fighting the marketplace for
We'd rather tell you where there's no margin and focus effort where original content actually makes a difference.
Frequently asked questions
How do you rank a listing identical to a competitor's?
The listing alone doesn't rank. We build original content around it: category, usage, interactions, giving a real reason to rank above an identical listing.
What can we claim about a product without breaching regulation?
It depends on whether it's a medicine, a healthcare product or a food supplement, each has its own limit. We work content within those limits, reviewing it with pharmaceutical judgement.
Is it worth competing with the big parapharmacy marketplaces?
In some categories yes, in others no. We look at where price rules and where advice and original content can make a difference, and we prioritise there.
Does it make sense to work on AI visibility in online pharmacy?
More people ask AI what a product is for or what it interacts with before buying. If your listing isn't the source of that answer, the sale goes to whoever does appear cited.
Tell us about your catalogue and your regulation
With your catalogue and your categories we can tell you where it makes sense to invest in original content.
Sales are won with precision, not promises.
Tell us about your catalogue and we'll tell you which categories are worth competing for.
We look at your project before proposing anything. Reply within two working days at most.
Let's talk about your project